FIAT Group Automobiles India is working hard in the background to build a robust, independent sales and service network for its customers. As a part of its goal to open 100 exclusive dealerships by the end of 2013, the company inaugurated its three independent and exclusive dealerships at Mumbai today. The three new dealerships are
• Torrid Motors, Andheri East
• Esskay Motors at Prabhadevi
• Balaji Cars at Navi Mumbai
FIAT has already started operations in its exclusive showroom in Thane early this year. The Torrid Motors showroom facility comprises of 3000 sq ft of space, Esskay Motors facility comprises of 8500 sq ft showroom space and Balaji Cars facility comprises 3500 sq ft showroom space. Much bigger service stations are separate from these showrooms in all three cases.
As a part of its exercise to set up exclusive dealerships in all the major cities of India, the company has set up adding up 90 dealerships. FIAT has 7 dealerships in EAST, 22 in West, 37 in North and 24 in South. By the end of 2013 FIAT India will come up with I0 more exclusive dealership with their separate FIAT service centers to take the overall count to 100.
The dealership was inaugurated by Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler India Operations Speaking on this occasion, Mr. Nagesh Basavanhalli said: “FIAT India views Mumbai as a very strategic market and the inauguration of 2 exclusive dealerships in Mumbai and 1 in Navi Mumbai are in accordance with our strategy to capitalise on this potential. We are confident that our association with Torrid Motors, Esskay Motors and Balaji Cars will play a crucial role in identifying the customer base and enhancing customer experience in their respective areas of Mumbai.”
FIAT India has started engaging with incumbent and prospective customers by communicating the journey of brand FIAT in India and highlighting the latest developments namely rapidly expanding independent dealership network, 24X7 road side assistance, a new service warranty package and the newly variants of Linea and Punto
Is Fiat on the right track? Would Fiat be able to resurrect this time? What else do you think you can do to instill faith in the hearts of its customers and fans? Do let us know your opinions. Here are some more images from the launch event.
Thanks a ton for the fantastic images, Harsh Vyas