The cricket fever has begun with Nissan India kick-starting the eight-city tour of the trophy from Dharamsala ahead of the much awaited ICC World Twenty20 2016 tournament. The Nissan ICC World Twenty20 trophy embarked on its global journey in December 2015 and visited 11 participating countries around the globe before arriving in India for the final leg of its tour. From Dharmshala, the trophy will travel to seven more cities – including all match venues – and in the process build up excitement for the tournament that starts from 8th March 2016.
The Nissan Trophy tour started its journey by covering a 14 km run between Bhakshu Nath (Mcleodganj) and Himachal Pradesh Cricket Association Stadium, Dharamsala. The trophy is now enroute towards Chandigarh. The tour is a part of Nissan’s eight-year deal with ICC as a global sponsor. As per the deal, Nissan is sponsoring to host of worldwide tournaments including the ICC Cricket World Cup, ICC Champions Trophy and ICC Twenty20, along with the Under 19 tournament and Women’s cricket.
Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd. Said that Nissan and cricket have a lot in common. Both are about pushing boundaries, inspired team-work and delivering excitement. The ICC World Twenty20 tournament garners a lot of enthusiasm from devotees of the sport the world over. The trophy tour provides a unique opportunity for all fans to get closer to cricket history in the making. He further added that to celebrate their association with the sport and as a commemorative offering for cricket buffs across the country, Nissan just launched ICC World Twenty20 limited editions of the Micra and Terrano at the recent Delhi Auto Expo.