Nissan today announced the launch of the new Nissan Terrano Groove limited edition in India. The Groove will be made available in Terrano XL (O) grade, and will be limited to 250 units. The car comes with benefits worth INR 30,000 at zero additional cost. The Terrano Groove will be priced at INR 11,45,123, ex-showroom Delhi.
According to Nissan, the Groove Edition is targeted at “lively, youthful and lifestyle-conscious customers”, and comes with features like a high-end audio system aided by Rockford Fosgate speakers, ambient lighting, branded fabric mats and LED scuff plates on the doors. Exterior embellishments include subtle chrome highlights for the fog lamps, tail lamps and tailgate.
To mark the launch of the Terrano Groove, Nissan also announced a new advertising campaign featuring Bollywood actor Sushant Singh Rajput, who will star in a ‘groovy’ television commercial based on music and dance.
Commenting on Nissan’s latest limited edition, Guillaume Sicard, President – Nissan India Operations said, “The Terrano has established itself as a stylish premium compact SUV, which is equally at home in the outdoors as it is in the urban cityscape. With the Groove edition, we want to reach out to individuals who like their cars to reflect their dynamic lifestyle. We are confident that the new additions will make the Terrano even more appealing to them.”
Speaking on the association, Arun Malhotra, Managing Director, Nissan Motor India Pvt Ltd added, “With the Groove edition, we wish to target younger customers and opted for an energetic campaign around contemporary music and dance. Sushant Singh Rajput was an obvious choice as his young, athletic and dynamic personality perfectly complements the Terrano while his exceptional dancing skills make him perfect for grooving alongside the car”.
