Nissan’s new commercial for the upcoming all- electric LEAF, which features a white cuddly polar bear has received reactions from “Awwwww, cho chweettt” to “Outrageous manipulative hubristic piece of Green advertising bullshit”.
The ad shows a polar bear who journeys from the Artic through forests, highways, traffic and bridges in search for some answers as to why his world is melting away. He then lands into a garage of a Nissan LEAF in a suburban town. And what does he do next? Give the man a big bear hug, of course. Why? Because the car is supposed to have a lesser impact on the environment, which in turn will help the huge icebergs of the Artic to keep away from melting.
And thus, Nissan LEAF makes a point to Planet Earth and we should all be really glad about the LEAF.