New Suzuki Intruder Joins The Bike Maker’s Urban Brotherhood Campaign

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Positioned as a luxurious, modern cruiser, the 155cc Suzuki Intruder has joined the bike maker’s Urban Brotherhood campaign. In a new TVC which plays an urban rendition of ‘Saare Jahaan Se Accha’ in the background, the bike is portrayed as a tool which helps a biker respond to the urge of hitting the road in search of an adventure, as he merges into a group and cruises through the city roads.

 

Commenting on the launch of the campaign, Mr. Sajeev Rajasekhran, EVP, Sales and Marketing, SMIPL said, “For INTRUDER, our objective was to challenge the existing notions attached to what a typical cruiser should be, both in terms of its design and performance; by offering customers a new approach that was a blend of premium appeal and distinctive style. The campaign reflects the same attitude that one would associate with an ‘INTRUDER’ rider. The feedback from the customers has been extremely encouraging so far and we are confident that this campaign will add further momentum to the strong word-of-mouth publicity being enjoyed by the INTRUDER.”

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True to its India’s modern cruiser badge, the new Suzuki Intruder carries futuristic features along with unconventional styling, which is highlighted by flowing character lines, big-bike like shrouds, and a distinctive twin exhaust. Its low and long styling, with a long wheelbase, and a low seat makes riding easy. Paired with a smooth and refined 155cc motor, the Intruder is an easy-going motorcycle which brings something new to the average biker’s table.

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