After entering the Indian motorcycle market, partnering with TVS, then exiting to make a comeback on their own, Suzuki Motorcycle India Pvt. Ltd has been making steady progress in the country’s bike market. They registered a 12.81% increase in their February 2015 sales figures as compared to February 2014. Suzuki Motorcycle sold 30,467 units in February 2015 as opposed to 27,007 units in February 2014, recording a growth in its overall sales. Suzuki Motorcycles has maintained a consistent growth path over the last couple of years, fueled by the popularity of their Gixxer motorcycle and their recent launch of the new generation Swish and Access scooters.
Speaking on this growth pattern, Mr. Atul Gupta, Executive Vice President, SMIPL, said “Consumers have responded positively to the launch of new generation Swish and the Access in the past few months. The Gixxer and the Let’s have also been well received by customers and both factors have worked to our advantage.”