Motorcycle Sales February 2015: Royal Enfield records yoy growth of 49%

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Added in: News

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For motorcyclists, their machines provide excellent resale value, while for people who hold shares of the company, it is a moment to rejoice. Royal Enfield has posted strong sales performance for the month of February 2015, managing to push 30240 units in combined domestic wholesale and exports in February 2015, recording a growth of 49 % over the same period last year. Eicher Motor Limited’s standalone business i.e. the Royal Enfield outfit, posted its best ever yearly performance in CY2014. The company recorded its highest ever total income from operations at Rs 3031.2 crores, a growth over 78% from Rs 1702.5 crores in CY 2013. The company significantly improved profitability posting an EBIT of 22.5% bettering 16.6% in CY 2013.

Vehicle salesFEBRUARY ’15YTD- FEBRUARY ’15
20152014Growth20152014Growth
DOMESTIC294911984049%576483964846%
EXPORTS74950349%151992764%
TOTAL BUSINESS302402034349%591674057546%

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For 2015, the company plans to manufacture 450,000 units. With a view to become the leader in the global mid-sized motorcycling, Royal Enfield will build two new technology centers. The larger one will be at a new 4.5 acre property on Old Mahabalipuram Road in Chennai, and will be operational by Q2 2016; a smaller satellite center is being set up in Leicestershire, UK, and will be operational by the end of 2015. These technology centres will significantly enhance capability to execute Royal Enfield’s long term product strategy. Royal Enfield’s immediate business outlook is strong and the company will be investing INR 500 crores in 2015 in all strategic areas for long term growth, including capacity expansion, product development, frontline and backend.

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Royal Enfield has also announced appointment of Urban Moto Imports as its distributor in Australia. Urban Moto Imports will be announcing the new dealer and service agent network soon. They will be responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in the Australian market. They will operate out of Melbourne with a dealer network across Australia and New Zealand. Royal Enfield will be retailing its popular models – Bullet (AUD 6991), Classic (AUD 7290) and the new Continental GT cafe racer (AUD 7992) through Urban Moto’s dealer networks.

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Royal Enfield also unveiled a new line of gear inspired by despatch riders from their exclusive stores in Bogota and Medellin in Colombia. The company showcased its new gear collection inspired by the motorcycle despatch riders from the Great Wars at company’s exclusives store in Bogota and at Medellin. The new range is inspired by Royal Enfield’s unique heritage and history, particularly by the despatch riders of WWII and include Leather jackets, woollen sweaters, over-shirts, t-shirts, denim trousers with articulated knee-patches, and water-resistant canvas bags. Finally, belts, wallets and shoes in pure leather – crafted using traditional techniques while retaining a contemporary disposition – complete the collection. The first exclusive store has come up in Bogota at Calle 134 Bis # 19-05 and houses the entire Royal Enfield range of motorcycles, including the all-new Continental GT, Rumbler, Classic 500 and Bullet 500.

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