Mercedes-Benz introduced its new customer engagement platform, the ‘LuxeDrive’ where the car maker engages customers through a combination of adrenalin, gourmet and haute couture. This luxury experience will be held in Mumbai on 11th and 12th April at the Raymonds factory premises, Pokhran Road No.1, JK Gram Thane-West, Opposite Cadbury Company, Thane, Mumbai.
At LuxeDrive, in addition to the adrenaline provided by the Mercedes-Benz cars, the experience will also pamper potential customers with culinary delights whipped up by Michelin Star chef Vikas Khanna. Participants will also have the opportunity to interact with him. The excitement will be topped-off with a dose of high street fashion through international brands from The Collective. There will also be a styling consultant to enhance the customers’ style quotient.
will showcase the expertise and performance of Mercedes-Benz cars and SUVs, through a series of self-driving exercises on a specially designed test track. Managed by a team of expert drivers, various vehicle dynamics and features will be experienced by participants in both off-road and on-road conditions. There will also be a nine car display for customers to experience the latest products from Mercedes-Benz portfolio, including Dream Cars and New Generation cars. The visitors will also experience the ‘Ah My God!’ feeling with the range of AMG models. Range of vehicles will also be available for the guests to choose from for a thrilling test drive.
There is a special zone for exclusive Mercedes-Benz merchandise where guests can choose and take home their favorite merchandise. A special kids zone with games for engaging the kids and MercedesTrophy zone with exclusive MercedesTrophy goodies on display will keep the participants and families engaged throughout. Guests will also have the unique opportunity to get a free car evaluation from Mercedes-Benz pre-owned car sales team and an opportunity for special trade-in and personalized finance offers.
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