Italian luxury carmaker Maserati inaugurated its first dealership for India in New Delhi. The company is partnering with AMP Supercars for the distribution channel. The new, state-of-the-art 3S facility is located on Mathura Road and is fully compliant with Maserati global guidelines.
The new showroom with exhibit the brand’s flagship – the Quattroporte, its latest E-segment sedan, the Ghibli, as well as the sports coupe and cabriolet GranTurismo and GranCabrio. The new facility will provide customers sales, spares and service to become a one stop solution for Maserati owners.
The showroom also features a customer lounge to take the prospects and buyers through the history of Maserati and a configurator area where one can customize every detail of his car. The staff at the showroom has been internationally trained, including the sales and service personnel, to ensure a customer experience in line with Maserati’s brand lineage.
Commenting on the occasion, Mr. Bojan Jankulovski, Head of Operations for India, said “We are thrilled to begin our journey in India with our first dealership launch in in the capital. AMP Supercars is an established leader in the luxury car industry. Not only is there a demand for exclusive luxury products in the market; clients also expect world-class standards which we aim to meet with this new facility under the leadership of AMP Supercars.”
Commenting on the alliance, Mr. Gurmeet Anand, Dealer Principal of AMP Supercars, said, “It is a matter of great pride for us that the first Maserati showroom in India is being launched under the AMP Supercars banner. We are confident of being able to deliver Maserati’s values of luxury, excellence and exclusivity to ensure our clients’ satisfaction. We look forward to a strong, long-term association with the trident brand.”
Maserati announced its re-entry into the Indian market in synergy with Fiat Chrysler Automobiles India (FCAI) earlier this year. The brand will soon be opening dealerships in Mumbai and Bangalore. Maserati has grown its share of the luxury vehicle niche to worldwide annual sales of 36,500 units in 2014 through entering new markets as well as the addition of new products to its portfolio.