The cheetah can run faster than any other land animal— as fast as 112 to 120 km/h in short bursts covering distances up to 500 m, and has the ability to accelerate from 0 to 100 km/h in three seconds. The Cheetah inspired Mahindra XUV500 has managed to accelerate that fast from the showroom to a customer’s garage.
Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today announced that it has sold more than 1,00,000 units of its cheetah-inspired XUV500 in less than 3 years of its launch in India. With this, the XUV500 has become the only Indian SUV above Rs. 10 lacs ex-showroom, to cross the 1,00,000 sales mark within just 34 months of its launch. Launched in September 2011, the XUV500 was designed entirely in-house at Mahindra’s world class research and development facility, Mahindra Research Valley (MRV) in Chennai, and has, since launch, set a benchmark of its own.
Speaking on the XUV500 milestone, Pravin Shah, Chief Executive, Automotive Division & International Operations (AFS), Mahindra & Mahindra Ltd. said “This is a proud moment for us, as our first global SUV, the XUV500 has reached a significant milestone of 1 lac sales in just 35 months of its launch. We would like to thank our customers for their support that has enabled the brand to grow from strength to strength. This achievement reaffirms the XUV500’s immense popularity as it rightfully claims the spot of being the only SUV, above Rs. 10 lac, to repeatedly establish new milestones – be it the fastest to reach the 50,000 sales mark in January 2013 or the fastest to achieve the 1,00,000 sales mark now.”
In its journey towards this milestone, the XUV500, won some of the toughest rallies including the Indian National Rally Championship (INRC) and Dakshin Dare in India and also powered its way across 8 countries in the ASEAN-India Car Rally. It remains one of the most awarded Car/SUV brands in the country and has also topped the TNS Total Customer Satisfaction Study in 2012.