Mahindra & Mahindra have announced their association with the Buddh International Circuit. The company will provide 25 Scorpio SUVs as the official intervention and support vehicles to the BIC over the next 5 years and for various other motorsports events. The fleet of vehicles will include 10 Scorpio VLX 4wd (4-wheel drive) and 15 Scorpio Getaway 4wd (4-wheel drive). BIC will support the Mahindra Adventure initiatives throughout the year in return.
The 25 Scorpios provided to the Buddh International Circuit will be used for all racing activities throughout the year, for five years, including the inaugural edition of the Formula 1 TM Indian Grand Prix in Oct, 2011.
Speaking at the event, Vivek Nayer, Senior Vice President – Marketing, Automotive Division, Mahindra & Mahindra Ltd, said, “We are extremely proud to be associated with the world class Buddh International Circuit for the Formula 1TM Indian Grand Prix. The unique characteristics of the Scorpio – tough, rugged, and powerful – make it ideally suited to be the official intervention vehicle for all motor racing events at the BIC which is the global showcase for cutting edge automotive technology and motor sport thrills in India”
Mr. Nayer further added, “Promoting motorsports through our Mahindra ‘Adventure Initiatives’ is at the very core of our Brand, and this association with BIC is further testimony to this fact. Our endeavour has always been to establish a stronger connect with auto enthusiasts and customers looking for fun and adventure.”
“We’re happy to have tied up with Mahindra & Mahindra for getting intervention vehicles that will be used during all motor sports at the Buddh International Circuit including the Formula 1TM races over the next 5 years. M&M is known for its robust and reliable engineering and we’re sure their vehicles will provide excellent service at our track.” said Mr Sameer Gaur, MD and CEO, Jaypee Sports International Limited.