Mahindra Two Wheelers has launched a new campaign for its scooters portfolio. The new campaign talks about Mahindra’s stress on providing powerful, reliable and stylish vehicles. It also showcases how Mahindra’s prowess in coming up with modern and feature laden automobiles for the Indian consumer has been leveraged for the Mahindra Scooters range.
Speaking on the campaign Viren Popli, Executive Vice President – Strategy and Market Development, Mahindra Two Wheelers said, “Today, Mahindra has a complete portfolio of mobility solutions across land, air and water. We make SUVs, aircrafts, luxury boats, tractors, trucks and vehicles for the defence forces. We have a rich legacy of manufacturing powerful, reliable and stylish vehicles designed specifically for the Indian consumer. Through this new campaign, we intend to showcase Mahindra’s automobile expertise that has gone behind the making of our new scooters and our commitment to continuing this legacy with the new scooters range. It drives home the message that behind every Mahindra scooter is the trust and reassurance of Mahindra.”
The campaign – which spans electronic, print and digital media – was created by Interface Communications.
You can view the new Mahindra Two Wheelers’ TVC here.
I really like the creative work Mahindra does both for its products as well as their promotion. The new ad which they have come up is also intelligently concieved. The Mahindra XUVs behind the new range scooters seem like huge tigers encouraging the scooter to move forward. this is a nice way of utilizing the exsisting goodwill to build on the new products.
I really like the creative work Mahindra does both for its products as well as their promotion. The new ad which they have come up is also intelligently concieved. The Mahindra XUVs behind the new range scooters seem like huge tigers encouraging the scooter to move forward. this is a nice way of utilizing the exsisting goodwill to build on the new products.
I really like the creative work Mahindra does both for its products as well as their promotion. The new ad which they have come up is also intelligently concieved. The Mahindra XUVs behind the new range scooters seem like huge tigers encouraging the scooter to move forward. this is a nice way of utilizing the exsisting goodwill to build on the new products.