It’s no secret that the Mahindra Stallio is not doing too well in the market. Even with a grand launch, appointment of Aamir Khan as the brand ambassador and a rigorous TV campaign, the bike refuses to fly off the showrooms. The reasons? Well, it’s a brand new product, and there are teething troubles. In fact when we test rode the bike, we brought the refinement and vibrations issues to the notice of Mahindra. Our other journalist frioends also report having given similar feedback to the company. However, the company decided to go on with the sales of the bike, and it, as expected, didn’t do very well. It seems Mahindra have taken cognizance of the issues with the bike now, and have released an official statement. Here’s what it says.
When we launched the Stallio, the response we received was very positive and we had significant demand. However, today we are faced with certain supply chain related constraints of some critical components. This is a short term phenomenon and will be sorted out latest by June 2011. Once this situation is resolved, one will see a lot more Stallios on the road. We are in constant communication with our valued customers and are aware that certain parts of the bike require some fine tuning and adjustment in a small proportion of the product. As a responsible customer centric brand, we are proactively addressing the same to ensure customer satisfaction. We take the reliability and dependability of our products very seriously which is why we gave a 4 year/40,000 km warranty with the Stallio so that our customers have “itmenaan”. Between November- December 2010, 20 Stallios made a cross country journey across the length and breadth of India, covering over 1,35,000km in the Mahindra Stallio Great India Ride, thereby bearing testimony to the toughness and reliability of the product. We are in the two wheeler space for the long term and will take all steps to ensure we remain customer focused and deliver products of quality.