Mahindra Two Wheelers has unveiled their new campaign celebrating the special edition Mahindra Mirzya motorcycle which has been featured in Rakeysh Omprakash Mehra’s upcoming movie, Mirzya. The Mahindra Mirzya Special Edition has been launched and will be available at an INR 46,750 (ex-showroom New Delhi). The special edition motorcycle is based on the Mahindra Centuro.
The TVC features debutant movie stars, Harshvardhan Kapoor and Saiyami Kher, and has been directed by Rakeysh Omprakash Mehra. The actors is seen riding the new Mahindra motorcycle across the beautiful landscape of Rajasthan. This TVC uses the film’s popular and soulful music which is composed by Shankar-Ehsaan-Loy.
Mirzya, the upcoming film, is a love story based on a popular Punjabi folk story which resonates even today in contemporary Rajasthan. The TVC will be visible and amplified across all mediums, including television, print and digital.
The special edition Mahindra Centuro Mirzya is powered by Mahindra’s indigenously developed, intelligent MCI-5 (Micro Chip ignited 5 curve) engine that adapts to varied terrain and gives unmatched pick up and mileage. Its stylish alloy wheels, Flip Key, LED Tail Lamps and distinctive body graphics makes it stand apart.