Michelin today launched the Michelin X Guard radial truck tyre that is exclusively designed, engineered and made for India. Targeted at the general goods carriers and medium and long haul transporters, the Michelin X Guard marks Michelin’s entry in the mass market segment of commercial vehicle tyres in India.
Mohan Kumar, Commercial Director, Michelin India said: “The new Michelin X Guard is a demonstration of the commitment of the Michelin Group to bring the most advanced tyre technologies to India. The Indian market is rapidly evolving and to win in this exciting market place, it was important for us to adapt to the customer’s changing needs. Michelin X Guard, built exclusively for the Indian market, is a paradigm shift from the Indian consumer’s view point. This product is a true reflection of the ‘more for less for more’ philosophy that combines the best of Michelin proprietary technologies to deliver a high quality product, but at an attractive market price. We expect this product to attract more customers to our brand”.
Michelin is initially deploying limited quantities of this new product in eight states over the coming year, before expanding it to the entire country. The Michelin X-Guard claims to provide benefits including improved performance, fuel efficiency and safety. Michelin says that 3D printing technologies have enabled them to produce a tyre that is 18%* lighter, yet delivers on robustness and returns better performance on tyre mileage and fuel efficiency. The two Michelin patented technologies that have been leveraged for the first time in India to create X Guard are:-
- Infinicoil Technology: This patented technology, which is used in high-end Michelin truck tyres, is said to have been adapted in the Indian context to fortify the tyre from inside, helping it become a robust but much lighter tyre.
- Regenion Technology: This patented technology is said to enable the tyre to self-regenerate its tread, meaning new grooves appear as it wears out. This technology promises to helps X Guard to deliver enhanced grip over the life of the tyre and boost tyre mileage significantly.
Pricing and availability
The Michelin X Guard radial truck tyre is priced at INR 18,500 (including tube, flap and taxes) and is available through the authorised Michelin dealer network in Andhra Pradesh, Gujarat, Haryana, Karnataka, Maharashtra, Madhya Pradesh Telangana and West Bengal.
*Compared to Michelin 10.00R20 XZY3 tube type tyre, under Michelin recommended driving conditions and terms of usage