Tata-owned Land Rover recently introduced the Evoque CUV to the world, and since Victoria Beckham wasn’t peppy enough for the Evoque’s introduction, Land Rover has decided to go a step further. What they have is store now is a slew of prototypes camouflaged with funky neon vinyl wraps that will create more buzz while doing the final testing rounds in famous cities around the world. The neon lines are actually GPS mapping trails of the respective countries that have their name printed on the prototypes. Speaking of which, these conspicuous vehicles represent London, New York, Los Angeles, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow and will greet the cities (and their respective countries) with ‘Hello New York’, ‘Hola Madrid’ etc. being printed on the vinyl wraps of the respective vehicles. Unfortunately, there isn’t any ‘Namaste New Delhi’ yet to please the auto buffs in our country. If you do however manage to catch one of these little babies secretly testing on the Indian highways (especially near Mumbai or Pune) do let us know and we’ll take it over from there!
Head over to the next page for the photos and the official press release >>>
ALL-NEW RANGE ROVER EVOQUE PROTOTYPES GO UNDERCOVER
• All-new Range Rover Evoque enters final-phase testing
• Global test program to cover millions of miles in extreme endurance conditions
• Funky camouflage wraps designed to introduce new Evoque to the world
• 3,500 engineers dedicated to development
• Over 17,000 individual tests to be completed on all components and systems
MAHWAH, N.J. – July 14, 2010 – The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe in the toughest climates and conditions.
Land Rover is making no secret of the operation. The design team has fitted ten prototypes with funky camouflage wraps in order to introduce the new car in eleven key cities worldwide.
These conspicuous vehicles represent London, New York, Los Angeles, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow, and will all be spotted testing around the globe. They are just a small portion of the hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in the U.S. in the autumn of 2011.
Teams of engineers will travel to 20 countries to pit the Evoque against the most extreme conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic. Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.
Prototypes are usually disguised for discretion, but these ten are supposed to be seen. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying “Hello” to its city. This signals the eagerly awaited global launch of the new Evoque.
Like all Range Rovers, the new Evoque will have been proven against all the elements when it goes on sale in the fall.
“The development stage is crucial in the year leading up to launching the car.” said Murray Dietsch, Director of Land Rover programs. “No stone is left unturned. We have a team of experienced and skilled engineers who will work to ensure we have a top-quality vehicle to offer our consumers.”
The new Range Evoque is the smallest, lightest and most efficient model the company has ever offered, and will be sold in 160 markets around the world.