Continuing its efforts to expand the network while focusing on tier II and III markets, Harley-Davidson inaugurated their first concept store in India – Warrior Harley-Davidson, Kolhapur. The new store is a step forward towards the company’s ambition to expand its sales and service network pan-India. The concept store idea germinated from another concept of a small store which accommodates all Harley-Davidson Customer Experience concepts in micro forms. This unique concept store format is a platform for the brand to reach out to existing customer base in Tier III cities that do not have a retail presence.
The concept store is designed to improve accessibility for sales and service requirements of Harley-Davidson customers residing in the city and outskirts and ensure that they get an opportunity to be part of H.O.G.events. The new store also serves as a great platform for motorcycling enthusiasts to interact and know more about the Harley-Davidson way of life. Warrior Harley-Davidson is located at Mokshaa Motorbike Company Private Ltd. 1 / B 2 NH 4 A / P Sarnobatwadi, Taluka – Karveer, Kolhapur.
Commenting on the launch of the company’s first concept store in India, Marc McAllister, VP and MD International Markets at Harley-Davidson® Motor Company, said “Our focus has always been on developing the culture of leisure motorcycling in India. We expect the next level of our growth to come in from Tier II and III cities and expansion to these markets is an important part of our strategy. Our first concept store is a step in the same direction by taking the brand closer to enthusiasts and giving them an opportunity to experience the lifestyle.”
The launch of dealerships across the length and breadth of the country is a testimony to Harley-Davidson’s efforts to get more enthusiasts into the fold of leisure motorcycling. The company has been working towards bringing the brand closer to its existing and prospective customers, across Tier II and Tier III cities, looking for premium motorcycles.