Isuzu Motors India flagged off its three day Isuzu Max Run Challenge from Vijayawada to Mumbai today. Mr. Toru Kishimoto, Vice President, Isuzu Motors India flagged off the drive at 06.00AM from Vijayawada. This drive will showcase the inter-city range fuel efficiency of the Isuzu D-Max (pick-up truck) in Indian road conditions. During the three day drive, three Isuzu D-Max (pick-up truck) will attempt to cover the distance between Vijayawada and Mumbai in one full tank capacity. Starting from Vijayawada, the vehicles will pass through Hyderabad, Solapur, and Pune before culminating the drive at Mumbai on 25th September.
All three vehicles have been equipped with GPS Telemetry System. Data generated by these GPS system will be collected and monitored to iron out manual errors, validate the distance traveled and track the drive in real time. The three day drive would traverse through tough Indian terrains, traffic and up-hill areas by passing through the states of Andhra Pradesh, Telangana and Maharashtra. Leading audit firm KPMG is the drive process auditor and it will independently validate the drive.
The participating drivers in the Isuzu Max Run Challenge includes a mix of Isuzu dealer salesperson, D-Max customer and a commercial vehicle driver, the objective of which is to help prove that anyone can get good mileage from an Isuzu vehicle by applying correct driving techniques.
Mr. Toru Kishimoto, Vice President, Isuzu Motors India, wished good luck to the driving team and said, “The Isuzu Max Run Challenge is Isuzu’s global initiative to test and prove Isuzu vehicle’s fuel efficiency, durability, reliability and range under real-world conditions. This challenge has been successfully completed in Australia, Philippines, Thailand, Middle East and Malaysia. With the same philosophy, we are undertaking the Isuzu Max Run Challenge in India to showcase that the Isuzu D-Max performs similarly on Indian road conditions as it performs globally”.
Vijayawada is an important market for Isuzu. Further, Isuzu is coming up with its manufacturing unit in this state as well.