Renault India has announced the launch of the Renault Experience Centre at Phoenix Marketcity in Mumbai. The major attraction at the Renault Experience Centre will be the display of the Formula One car, demonstrating Renault’s passion for Motorsport. Together with this, the Renault Experience Centre will have a plethora of digital and exciting customer-engagement activities.
There will also be chance to catch a glimpse of the exciting world of Renault and the rich heritage of the brand. The Renault Experience Centre will showcase Renault’s customized and innovative global line-up of vehicles, through a true to life Virtual Reality experience. Customers can also explore a wide variety of merchandise, accessories, take test drives and also book the car of their choice.
Spread over an area of more than 4,500 sq. ft, the Renault Experience Centre aims to deliver a memorable experience to customers by harnessing the prowess of digital tools. The centre will allow visitors to experience a unique and thrilling virtual experience of the brand, through a wide array of innovative zones. These include –
- Formula One – Enter the zone – an exclusive pit-stop environment experienced in an engaging manner using virtual reality
- Formula One VR Drive Experience – a driving experience of a Formula One car using virtual reality
- Gang of DUSTERs VR zone – an off-roading experience in the valley of Leh in a DUSTER using virtual reality
- Virtual Test Ride zone – an opportunity to test ride – KWID, DUSTER, LODGY or CAPTUR in a virtual environment
- Virtual Walk Around zone – a walk around the Renault cars (KWID, DUSTER, LODGY or CAPTUR), exploring the interiors and exteriors
- Custom RENAULT zone – exploring details of Renault cars and customizing them as per choice before booking
- Do You Know Renault – a deep-dive into the history of Renault since 1898