Following it’s unveil last month, the 2018 Rolls-Royce Phantom made its world debut at H.R Owen’s Rolls-Royce showroom in London, U.K. The new Phantom is based on the all new Architecture of Luxury platform, which is a scalable all-aluminium spaceframe platform that will pin all the upcoming models from the British marquee.
In the design department, the new Phantom takes inspiration from the Vision Next 100 concept and features a larger (half an inch taller if you must ask) hand polished stainless steel Pantheon grille and laser matrix headlamps that the company claims can light up the road up to 600 metres ahead.
Moving on to the interiors, the 2018 Rolls-Royce Phantom greets you with its automatic opening doors. Once inside, you will notice a redesigned dashboard with wooden panels while every button you see is crated out of metal. Also on offer are the twin 12.3 inch LED displays which Rolls likes to call, a gallery.
At the rear, the passenger can control almost everything with the help of an array of buttons. Heck, he can even change the seat layout from the standard couch position to the flat bed option. Coming to customizations, Rolls Royce can go the extent of featuring a gold plated 3D-printed map of the owners DNA. Yep, you read that right.
Propelling the 2018 Rolls Royce Phantom is a twin turbocharged version of the 5.75-litre V12 motor. This engine now produces 563 bhp and 900 Nm of torque. Mated to an eight speed ZF sourced automatic transmission, the 2018 Phantom can sprint from 0-100 kmph in a mere 5.3 seconds.
Speaking on the occasion, Claus Andersen, Rolls-Royce Brand Director, said: “It’s a true honour to be the first showroom in the world to welcome the new Phantom, which was given the red-carpet treatment it duly deserved during its time with us. We celebrated our most successful year to date in 2016, and with the launch of this stunning model, it looks set to be a very interesting 2018, too. Phantom is the very pinnacle of luxury and being able to show off its wonderful bespoke features was fantastic. We’re incredibly excited for next year’s launch and to have the car back in.”