Small car maket is witnessing a lot of heat this year. Ford Figo is giving nightmares to all other players in the market. And Hyundai is no exception. Hyundai’s consistent efforts and products have made sure that the brand attained its niche in the market. But now as the competetion speeds up Hyundai seems to have lost its sleep.
And if Economic Times is to be believed, Hyundai will launch a diesel version of their i10 car soon in order to show the competetors what Hyundai is worth of. After all Hyundai once gave nightmares to every brand from Maruti to Mercedes, here in India. Hyundai Motor India (HMI) MD H W Park said that he wasnt worried because of the to-be launched Nissan Micra but because of the Ford Figo and the new Wagon-R. He hinted at Hyundai’s plans of launching a diesel i10 but he didn t comment on the when the car is going to be launched.
If i10 diesel is launched then Hyundai will be able to snatch some customers from both Figo and Ritz diesel. This will increase i10’s sales as well as Hyundai’s foot hold in the market.
He also said that there still exists demand for their once best selling car, Santro, which manages to sell around 8000 units a month and they dont plan to phase it out anytime soon. “Development of the sub-Santro model is at evaluation stage at Namyang (its R&D centre). We are on schedule as far as the development stage work is concerned,” he said about their sub-Santro category car. “We will launch one new model every year, one face-lifted version and a
model year model,” he said regarding their plans. So expect some surprises from the Korean manufacturer soon.
For the i10 diesel we will have to wait until some concrete announcement is made. Once that happens, Hyundai will be able to regain its lost market share.