Hyundai Motor India launched a Digital Campaign – ‘Comebackpedia’ for the New 2017 Grand i10. The company is committed to innovate across all digital platforms and to break through the content clutter, the concept of creating “Comebackpedia” came into being. Hyundai has tied-up with 7 humour artists to create an encyclopedia of comebacks, in the form of memes, a format popular among the youth on digital platforms to voice their reactions on current topics.
To participate, fans have to log on to the campaign website and create a meme using the expressions of their favourite artists and add a reaction to a comeback and further share it with their friends. The most unique meme’s will feature in the video created by the humour artists and will also get a chance to win merchandise from Hyundai.
Speaking about the Digital campaign Puneet Anand, General Manager & Group Head- Marketing, Hyundai Motor India, said that Hyundai Motor India is the country’s most loved car manufacturer and as a part of their Experience Hyundai initiative, they are constantly innovating and improving Hyundai brand experience for their customers. Hyundai has a strong focus towards digital marketing to engage the youth across all digital platforms and wowsome campaign “Comebackpedia” is a step ahead in the direction.
Following is the official video for the Hyundai Comebackpedia: