Hyundai Motor India Ltd announced two special initiatives to increase its focus on the customers. A Road Side Assistance Program was launched with the aim of providing emergency road side assistance services round the clock and the i20 Fan Club with an objective of reaching out and connecting with all the existing and potential customers of i20 through the web platform.
The 24X7 Road Side Assistance is launched in association with Mondial Assistance, the world leader in Roadside Assistance services and the program is designed to enhance the customer ownership experience and ensure that customers get immediate and hassle free service in the event of any car breakdown. The scheme will be available as a complimentary service with new vehicles for two years starting February 1, 2010, while existing customers will be offered this option at the best rates. The 24×7 Road Side Assistance program covers services such as: wheel change, fuel delivery up to 5 litres, arrangement of taxis for the customer, opening the vehicle in the event of a key lock-out, rectifying electrical problems related to the battery and fuse, on-spot repairs for complaints that can be attended to on site and car towing to the nearest workshop in cases of an accident. The i20 Fan Club which is termed as the ‘Uber Trooper’ fan club will focus on bringing together all fans of this hot-selling car under one umbrella and give them the opportunity to communicate directly and candidly with each of the members. A special website ‘www.ubertroopers.com’ will be launched soon, which will give i20 fans an opportunity to share their experiences, knowledge and articulate their viewpoints with others.
The H-1 Wagon showcased at the Auto Expo may well be Hyundai’s tool for the 24×7 Roadside Assistance Program
Speaking on the occasion, Arvind Saxena, Director, Marketing & Sales, HMIL, said, “At Hyundai our goal is to be even more customer-focused, especially in today’s challenging environment, where it is important for us to demonstrate how well we understand our customers. With this thought in mind, we proactively launched two very interesting customer centric initiatives. Both these initiatives reflect our continued dedication to meeting and exceeding each customer’s individual needs and requirements. Through the launch of 24×7 Road Side Assistance program, Hyundai aims to ensure uninterrupted journey for our customers across India and we are happy to partner with Mondial Assistance to launch this initiative. While, the i20 Fan club will help us reach out to the target audience in the digital space. The online interactions of the Fan Club will lead to better bonding between the customers and the company and exchange of ideas and suggestions which should help us engage the customers in a more interesting and meaningful way”.