Hyundai had recently unveiled the 2020 Sonata and the all-new Hyundai ix25 at Auto Shanghai 2019. The Hyundai ix25 is a compact SUV, which is likely to be launched in India as the second-generation Creta. These new models will initiate the company’s ‘New Era’ theme for the event. The Korean company’s ‘New Era’ theme will specifically highlight its future technologies, new models and Hyundai Motor’s new design philosophy, also called Sensuous Sportiness.
The all-new Sonata launched at the Shanghai Motor Show 2019 features the latest safety, connectivity and comfort technologies. It is a smart, exciting and attractive coupe-style sedan, rather than a conventional four-door model. This car truly expresses Hyundai Motor’s Sensuous and Sporty design language through elegance and smooth flowing lines, using light as the defining styling feature inside and out. While the all-new ix25 compact SUV gets a ‘sporty and muscular’ body, which is perfectly designed for the Asian market. This Creta based model is clearly inspired by the same design language as the 2020 Sonata, but gets slight changes like a strong shoulder line, bigger wheel arches and SUV-like ground clearance, along with a lighting design that will express the distinctiveness of the vehicle.
This vision for future mobility was expressed sharply through Hyundai’s ‘New Era’ theme on its booth at the Shanghai Motor Show 2019. Among these new technologies on display, there were many other personal mobility devices like an E-bike and an E-scooter, alongside a suite of other future technology and vehicle exhibits. The most futuristic design studios set up by Hyundai at the Motor Show also included a Sonata design studio, which is a first in China, a connected car 3.0, a fingerprint-authentication-entry tech experience booth, a digital key experience booth, the Veloster N Performance Car booth and finally the NEXO air purification.
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“Hyundai Motor is developing advanced technologies to support three pillars of our future mobility strategy,” said Albert Biermann, President and Head of R&D at Hyundai Motor Group. “With a focus on constantly anticipating and adapting to our customers’ changing needs, we will deliver Clean Mobility, Freedom in Mobility, and Connected Mobility without losing sight of what makes our vehicles fun to drive.”
