Hyundai Motor India Limited (HMIL), the official partner for International Cricket Council (ICC), has announced the live screening of all ICC World T20 matches till April 06, 2014 at Hyundai ICC Fan Parks in nine cities across India.
Hyundai Motor India will stage its newly launched compact sedan ‘Xcent’ at all the Fan Parks. T
Announcing the Hyundai ICC Fan Park, Mr. Rakesh Srivastava Sr. VP – Sales and Marketing, HMIL said, “We are very proud to be associated with ICC as the official partner. Hyundai Fan Park is a unique platform to enrich and strengthen our relationship with cricket fans and take our brand association forward. It gives us immense pleasure to organize the ‘Fan Parks’ and we are positive that the cricket fans will surely enjoy the tournament in these Fan Parks.”
The Hyundai ICC Fan Park will be held in 09 cities–Delhi NCR : Cyber Hub (Gurgaon) and Select City Walk (Saket), in Mumbai: Highstreet Phoenix (Lower Parel), in Chennai: Express Avenue, in Bengaluru: Forum Value, in Hyderabad: Prasad I Max, in Kolkata: South City, in Lucknow: Phoenix United, in Ahmedabad: Alpha One and in Jaipur: Pink Square.
Hyundai has also created a Giant Cricket Bat of 48 feet in length at The Great India Place mall (Noida) which serves as a stage for showcasing the Xcent sedan. Hyundai has created a unique 3D structure of recently launched model ‘Xcent’ to be enveloped by around 4,000 cricket balls on which the fans can pen best wishes for their favorite team.
In addition to all this, Hyundai has developed interactive engagements on social platforms too. The ‘Multiply The Blue In You’ is a new campaign on www.bluebyheart.com where the customers can share unique moments out of their life which personifies the Hyundai blue and their passion for Indian Cricket Team. The participants have to share cheers & good wishes for Indian Cricket Team through video, text & image format along with a suitable caption by logging in through their Facebook /Twitter or Google+ .The lucky winners will stand a chance to win exciting prizes from Hyundai. The fans can play the gaming app – ‘Collect the Fuel’ by visiting the Hyundai India’s Facebook Page: https://www.facebook.com/HyundaiIndia