Hyundai Motor India Limited has achieved yet another milestone for the Elite i20. Marking the World Premier of the 2nd Generationof i20 in India on August 11, 2014, the car has received highest ever bookings of 56,000 units within 4 months of its launch. The success of Hyundai Elite i20 has further strengthened the Korean car makers position as a premium car manufacturer in India across segments. Since the latest successful launches of Grand, Xcent, Santa Fe and Elite i20, Hyundai established leadership in its segments becoming India’s most loved brand under its modern-premium brand direction.
The Hyundai Elite i20 has a strong fan following gaining positive momentum in the market as within the second month of its launch, the Elite i20 has forayed into the list of top 10 most selling brands in India receiving overwhelming appreciation and response. Hyundai’s signature design language, the Fluidic Sculpture 2.0 has captured the attention of customers and has created a new design benchmark in the segment, setting a trend of future cars that Hyundai is making for global markets.
On achieving this milestone, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing – HMIL expressed, “We are overwhelmed by 56,000 customer bookings on strong appreciation and acceptance of the new Elite i20 making it a huge success. The demand of Elite i20 has doubled and in November we sold 10,500 units. We are working towards increasing its production for faster deliveries to offer a delightful experience to customers. The Elite i20 has seen heightened response across the country for petrol and diesel variants creating new Elite customers for future. Hyundai reaffirms its commitment to the customer and will continue to bring world-class products.”
Wow! a budget brand elsewhere, Hyundai has positioned itself as a premium brand in India. The elite has lost features on its predecessors ( auto headlamps/wipers, 6 airbags), copied reston ds5 extensively in looks (previous gen was an exact copy of vauxhall corsa), and is selling like hot cakes. strange!