Honda Motorcycle and Scooter India (HMSI) has released the new television commercial (TVC) for the latest upgrade of their most affordable motorcycle in India –CD 110 Dream (DX).
Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC is running on air across all popular channels.
Here is the TVC :
https://youtu.be/_lfBY74k2TY
As per HMSI, the target audience of CD 110 Dream (DX) are men residing in rural or semi urban cities in the age group of 20-35 years; comprising of salaried, self-employed, shop owners, farmers, skilled workers, etc.
In this context, the communication approach aimed at bringing in the new self-start variant of CD 110 Dream (DX) for the consumer who has varied needs and motivations through the point view of the end user. The new CD 110 Dream (DX) is positioned as a catalyst to enable its users ‘go a notch higher in life’. The film conveys that the new CD 110 Dream (DX) is made for those who look forward to make an addition to their existing bag full of qualities.
“As the motorcycle segment finally showing +ve sentiments of revival, the timings during monsoon for a new TVC launch could not have been better. Since its launch in 2014, CD 110 Dream (DX) has been a hugely popular motorcycle amongst the masses due to some of its salient features, like an elongated seat, tubeless tyres, viscous air filter and a maintenance free battery. With the self-start option, buyers now get a convenience feature and further enhances its appeal. Hence, campaign –‘Khoobiyon mein ek aur khoobi’ perfectly sums up the new CD 110 Dream (DX),” said,” Mr. Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.