Honda Siel Cars India have launched an ‘Exclusive’ variant of the Honda City. The new Honda City Exclusive comes with several new interior and exterior luxury features. The new variant is an addition to the City line-up, better styling and more features over the standard product. The Exclusive edition of the Honda City features leather seats & leather wrapped steering wheel in MT & AT variants and leather gear shift knob (in MT only, obviously) in a bid to enhance the luxurious feel.
On the outside, the gar gets a new Chrome garnish on the trunk and Chrome door sash moulding along with an ‘Exclusive’ rear badge and Body coloured mud flaps.
The City Exclusive also gets a new colour – Urban Titanium, apart from the existing colours- Taffeta White, Alabaster Silver, Crystal Black Pearl, Bold Beige Metallic and Habanero Red.
Speaking on the occasion, Mr. Tatsuya Natsume, Director Marketing, Honda Siel Cars India Ltd. said, “Honda City is one of the most successful and desirable brands in the country. The ‘exclusive’ variant is aimed at further delighting our customers with exclusive luxurious features during this festival period.”
The City has been the ‘Indian Car of the Year 2009’ (ICOTY 2009) and has sold nearly 54,000 units since its launch in September last year.
New features on the Honda City Exclusive
Leather seats and leather steering wheel (both Mt and AT)
Leather gear knob (only MT)
Chrome Garnish on the boot lid
Chrome door sash molding
‘Exclusive’ badge at the rear
Body coloured mud flaps
Honda City ‘Exclusive’ Price:
V MT – Rs. 9.53 lakh(ex-showrrom Delhi)
V AT – Rs. 10.25 lakh (ex-showrrom Delhi)
I have a strategy for Honda. They should fill the Jazz to its gills for the present price point. Slowly take away some features and reduce the price as the features are removed and this way bring the prices down to realistic levels. People then will not think that there is a price cut nor will the existing owners feel cheated. But I am not sure if Honda wants to sell the Jazz in huge numbers.