Honda Cars India plans to expand in regional markets

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Added in: Honda

New 2014 Honda City India review (30)

Honda Cars India Limited is focusing its energies to expand its horizons in the country. The expansion drive includes increasing dealership network, production capacity and the product portfolio. Riding on the success of the 4th generation Honda City, family sedan Honda Amaze and the newly launched mid- size stylish MPV Honda Mobilio, Honda Cars India Limited registered an overall growth of 43% during the period April – October 2014.

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Owing to the strong demand of the products, the company is aggressively expanding its dealership network in the country focusing on existing and newer Tier III markets. Honda Cars India Limited aims at expanding its dealership network by 35% during FY2014-15 and take the number of dealerships to 230 in 150 cities by March 2015. Earlier this month, Honda Cars India inaugurated its 200th dealership in India and announced its plans to add 100 new dealers in the next 16 months by March 2016.

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Expressing his views on the company’s overall performance, Jnaneswar Sen, Sr. Vice President, Marketing and Sales said, “We are thankful to our customers for the great response we have achieved for our cars. We launched the new City and the Mobilio in 2014 and both models have done very well in their respective segments. Honda Amaze has also established itself as the preferred family sedan for more than 1 lakh customers in India. The state of Madhya Pradesh accounts for 3% of HCIL’s national sales. As we expand our business, it is important for us to move even closer to our customers to be able to provide them with best customer services at nationwide level.”

New 2014 Honda City exterior (19)

Sen further added, “The demand for our models is quite strong and we have been bucking the industry de-growth by posting good sales. This fiscal year is going to be our 3rd consecutive year of positive growth.”

Honda Cars India also enhanced its production output by adding a new shift to its Tapukara plant in Rajasthan to shorten the waiting period of its cars. HCIL has two state-of-the-art manufacturing facilities at Greater Noida, U.P and Tapukara, Distt. Alwar, Rajasthan. The total production capacity of the two plants in India is 240,000 per annum.

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