Honda Motorcycle & Scooter India has set a new record as its iconic scooter, the Activa, became the First scooter in India to achieve a phenomenal One Crore unit sales landmark. The scooter made its debut in 2001. Honda made the steep climb from 55,000 units in first year (2001) to becoming one of the market leaders in just three years. Since then, Activa has grown to sell over 2.1 million units in FY2014-15 and Honda 2Wheelers is now holds 59% market share in the scooter segment.
The latest iteration of the Honda Activa is equipped with features like superior four-stroke engine, Honda Eco Technology (which delivers a claimed mileage of 60kmpl as per Honda mode which is close to actual riding conditions), V-matic (gearless) transmission, durable all metal body, Convenient Lift-up Independent Cover (CLIC) mechanism, tubeless tyres and combi-brake system; Activa ensures convenience like never before.
Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India says that this achievement is more significant since Activa (an automatic scooter) has gained the trust of One Crore happy families in India.
Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India believe that this demand for automatic scooters will continue to rise and, to further extend its undisputed market leadership and meet the future demand, Honda will continue to innovate its products and services.