World’s largest two-wheeler manufacturer by volumes, Hero MotoCorp, has roped in 14-time major champion Tiger Woods as its Global Corporate Partner. And although no figure has been confirmed, the signing amount is rumoured to be a whopping Rs 250 crore. Hero MotoCorp has also become a partner of the Tiger Woods Foundation to be the Title Sponsor of the Hero World Challenge.
Addressing a press conference, Tiger Woods said “This association with Hero MotoCorp is exciting and it allows me to be involved with the world of two-wheelers and the vision of Pawan and Hero MotoCorp. We have a shared vision and I am proud to be working with the entire Hero family. For me, any collaboration and partnership has to be something that’s important to me. I greatly appreciate Hero sponsoring the Hero World Challenge that benefits my foundation, and my new role will greatly expand our worldwide relationship.”
Pawan Munjal added, “Tiger is not just a golfing champion and an icon for millions around the world; he is indeed a phenomenon – a symbol of humility in victory and grace in adversity. An achiever par excellence, Tiger’s appeal and charisma spans across continents cutting through barriers of geography, age, language and nationalities. This partnership between Tiger and Hero MotoCorp, therefore, is truly reflective of Brand Hero’s global journey. We have lined up exciting campaigns to build on the core values of Hero in our global markets and Tiger is going to play an integral role in these initiatives.”
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