Not much calendar pages have been flipped since Harley Davidson announced its plans to sell its range of bikes in India. After about nine months i.e. now, the firm has started bookings for its entire range of two wheelers already. The bookings can be done online or through the 5 appointed dealers across the country including Delhi, Mumbai, Chandigarh, Hyderabad and Bangalore.
India will get the five 2010 Harley Davidson motorcycle families namely the Sportster, Dyna, VRSC, Softail and Touring with a price tag of around Rs. 6,95,000 to Rs. 34,95,000 (ex-showroom, New Delhi).
Harley Davidson India and ICICI Bank have signed a Memorandum of Understanding (MOU) which makes the bank the firm’s partner for financing the Harley Davidson range of bikes. Upto 85 per cent of Harley Davidson customers will be financed by the bank with an interest rate of 11 per cent for a period of five years which means that a 2010 XL883 Low Sportster motorbike will be available at an EMI of Rs 12,845.
Sanjay Tripathi, director (marketing), Harley-Davidson India stated, “It has been an overwhelming response on Day 1 of the booking, as people have been waiting for years for these legendary bikes. People who have got themselves registered online will get an opportunity to test ride the bikes on invitation and can thereafter book the motorcycle with a minimum payment of Rs 50,000. The economy is growing at over eight per cent and since 50 per cent of the country’s population is below 35 years of age, there is huge target audience that could be our potential customers. Moreover, with the concept of leisure biking and bikes being used for tourism purposes fast picking up in Indian and with the rapid development of highways in the past, we hope to strongly establish our brand in the country”
Tripathi believes that the big bike (800cc plus) segment is one of India’s fastest growing segments in two wheelers. In this segment, about 1000 units were sold in the year 2009 in India. The firm will have a range of motorcycles from 883cc to 1803cc. Mr. Tripathi stated that the deliveries should begin by mid June.