Ford India have launched their Quick Lane quick service and repairs station in Bangalore. Quick Lane is a tried and tested concept, which has been operational and very successful in many countries including USA. The first of these Quick Lane service stations has been launched at Metro Ford in Yeshwantpur, Bangalore. This is the first ever such service station by Ford, not just in India but in the entire Asia Pacific region.
Ford Quick Service is designed for service and light repairs. It’s meant for customers who want to drive in, get their cars serviced while they wait and drive back. Quick Lane would also be able to address minor repair issues, but anything that requires comprehensive diagnostics and road test after repairs would have to be sent to the main service station.
The service station will have seven vehicle bays, so that customers don’t have to wait. Initially, this kind of infrastructure should be able to make sure that customers can drive in without an appointment. However, at a later stage, if the concept gains popularity prior appointments may be required. Quick Lane stations would be open from as early as 7:00 am and will function till 7:00 pm. Additionally these service hubs will be open on Saturdays. Each customer is expected to wait for anywhere between 1 to 2 hours based on their requirements. A rough estimate according to Ford India suggests that about 35 cars can be handled every day at the newly opened Quick Lane service station at Metro Ford.
Designed to enhance the service experience for Ford customers who are short on time, the air-conditioned service center has a waiting area with TV, free wi-fi and a huge window to allow a clear view into the service area. Customers will be encouraged to interact directly with service advisors on the shop floor as well.
The Metro Ford Quick Lane service centre in Bangalore is equipped to take care of customers’ routine vehicle maintenance and light-repair needs quickly — including oil and filter changes, brake systems, tires, suspension systems, exhaust systems, tune-ups and alignments.
“We have now introduced the option of speedy, no-appointment necessary service during hours that fit the busy schedules of our customers,” said John Cooper, executive director, customer service operations, Ford Asia Pacific and Africa. “At Quick Lane centers, customers will have the confidence of knowing their vehicles are being serviced by Ford-trained technicians using quality parts,” he further added.
“Ford with a commitment of going further to enrich the lives of customers across India. We’re taking customer service to the next level, and the new Quick Lane service center is part of our ongoing efforts to enhance the customer service experience with trust, speed and transparency,” said PK Umashankar, vice president, customer service operations, Ford India.
