Ford EcoSport Titanium variant loses some equipment. Becomes Cheaper by INR 15000

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Added in: Ford

Ford-Ecosport-India-price-hike

We reported in detail when it emerged that the very popular Ford EcoSport has become dearer by INR 50,000 across all 10 variants. This price hike came at the back of several factors such as high costs of input and Indian rupee hitting all time low against the US Dollar.

It has now emerged that the high-end Titanium variant of the EcoSport will now be offered without two key features- keyless entry and push button start. These features will now be available only on the Titanium Option Pack variant.

While the Titanium variant will no longer come with two important features, it has become cheaper by INR 15000. Ford India says that the Titanium models have been rationalized (and made cheaper) to clearly differentiate between the Titanium and Titanium Option Pack trim levels.

Ford has issued an official statement regarding this recent development. It says,“Ford India undertakes product actions keeping consumers’ interests and demands in mind. While we continue to offer keyless entry and push-button start features in the EcoSport Titanium (O) models, the Titanium models have been rationalized to enhance the distinction between the two trims. This move will benefit consumers as the Ford Ecosport Titanium models will now be available at a price advantage of Rs. 15,000/- lower than the earlier price. All other features across the EcoSport range will remain the same.

Those who booked the EcoSport prior to the recent price hike (across all variants) and doing away with two key features (from the Titanium variant) now face two options-

  • Somehow manage to digest the increased price and less equipment and wait to get the delivery of their car
  • Cancel the bookings and in the process, losing on some of the booking amount in lieu of cancellation charges.

It may be noted that the EcoSport has to be the most successful of cars of recent times. Not only has the EcoSport managed to outsell every other SUV in the country but has also been a shot in the arm for the Indian subsidiary of Ford by their best selling product ever. Such has been the demand for the EcoSport that Ford India has been compelled to suspend bookings of its much loved compact SUV.

  • The base engine variant sports the same 1.5 litre normally aspirated petrol engine that powers the Fiesta.
  • The second petrol engine variant is powered by the much hyped Ford EcoBoost 1.0 litre turbocharged petrol engine.
  • The third engine variant, and the one that is obviously the most popular, is powered by the Fiesta’s 1.5 litre turbocharged diesel engine.

The Ford Ecosport in India is being sold in four trim levels- Ambiente, Trend, Titanium and Titanium Plus. The Titanium variant is available only with the 1 Liter EcoBoost turbocharged petrol and 1.5 Liter Ti-VCT petrol engine. The Titanium trim level brings along 6 speed PowerShift dual clutch automatic transmission for the 1.5 liter Ti-VCT petrol.

It would really be interesting to see if the price hike and reduction in features would result into a drop in demand for the EcoSport.

via TeamBHP

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  • binny says:

    hey robin …. would suggest we sue them ,this is cheating ….. they need to be penalized for this

  • ASHRAF ALAM says:

    Dear all.same happened to me.I have booked on 28th June 2013 with assurance of delivery with in three-four months of titanium diesel.But now increase price & feature reduced.
    I am totally looser now.pls.we all go for legal action against Ford now called Fraud.

    Regards
    Ashraf Alam
    09811174259
    Delhi

  • Ajith says:

    i also booked the car by paying full money with a bank loan. Now they are asking increased rate. since we have paid the full money, they cant increase to us. Please share the cource of action.

  • Riyas says:

    My case is also similar…. i have booked one Titanium Diesel before the price hike…. 40k hike was also very disappointing, but somehow digested….but deleting options like keyless entry and push button start is cheating… aren’t we eligible to get our car according to the market price while booking???? any chance for legal action against ford india’s bloody attitude>???

  • Abhai says:

    One more with same experience, i booked it before launch and was about to make my full payment today when they communicated about feature reduction. I immediately took my cheques back and asked them to cancel the booking. This is truly hurting, I felt like cheated specially after having waited for approx 4 months. Will book some other with in a week, any suggestions are welcome.