With Ganesh Chaturthi just around the corner, Ford is all set to celebrate it with a unique installation of Lord Ganesha, made of auto spare parts for the upcoming festive season. Created by artist Madhvi Pittie from Workshop Q in collaboration with Nishant Sudhakaran, a metal artist in Mumbai, the 6.5 feet installation was unveiled by Saurabh Makhija, General Manager, Sales, Ford India.
Aimed to highlight the importance of using genuine parts, the installation, – consisting of disk brakes, fender, spark plugs, and clutch plate among others, will be open for public viewing from August 18-20, 2017 at the Oberoi Mall in Goregaon.
The lord Ganesha installation will also feature a 12 camera set up, allowing visitors to click a 180 degree photograph. Users can upload their photographs on Facebook with the hashtag ‘Selfie With Ford Ganesha’ and stand to win a small Ganesha idol, also created with spare parts.
Speaking on the occasion, Saurabh Makhija, GM, Sales, Ford India, said that safety is not an option but a priority for them at Ford. With the unique installation of Lord Ganesha, they want to highlight the significance of using genuine parts while servicing to ensure the well-being of their loved ones. Having expanded the distribution of spare-parts through retail stores, they have not only ensured that their genuine parts are always within one’s reach but also the convenience of getting the Ford service wherever one wants.
Madhvi Pittie from Workshop Q said, “As a green product design company, we often experiment with discarded objects and materials from the city’s streets, factories, households and proud to have made a beginning with auto spare parts – thanks to the challenge given by Ford.”