Ford at 11th Auto Expo 2012

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ecosport

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Ford unveils its Ecosport compact SUV for India

  • Ford’s global product family grows with a new compact SUV, Ford EcoSport
  • New EcoSport will arrive with the most advanced level of design, quality and sustainability in its class to attract new generations of consumers
  • Unveiled by Ford Motor Company President and CEO Alan Mulally, the global compact SUV is the second of eight new vehicles that Ford plans to bring to India by mid-decade
  • The vehicle will expand Ford’s presence in Brazil, India, ASEAN markets and others to be announced at a later time, with world-class technology and quality, sharing the new B-class platform which is expected to sell more than 2 million units by mid-decade

NEW DELHI, Jan. 4, 2012 – Expanding its relentless push into the heart of Asia’s car market, Ford introduces the all-new Ford EcoSport at Auto Expo 2012 this week. The new compact SUV will further augment Ford’s offering in India, as well as in many other markets across the globe.

Modern and innovative, the all-new Ford EcoSport was designed to combine best-in-class design, technology, quality and safety aimed at attracting a new generation of consumers in different global markets.

Created as the latest One Ford global product, the EcoSport will be a key model in expanding Ford’s presence in major worldwide growth markets, including India, Brazil and the ASEAN markets. It has been developed in South America at one of Ford’s eight global product development centres in conjunction with teams from Asia, Europe and North America to meet the needs of markets across the globe.

“The all-new Ford EcoSport reflects our commitment to serve our customers with the cars and trucks they truly want and value,” said Alan Mulally, president and CEO, Ford Motor Company. “Our engineering team used their years of EcoSport experience to make every aspect of the next-generation EcoSport even stronger.”

The all-new Ford EcoSport exemplifies the DNA of Ford global vehicles and its versatility broadens the horizons of mobility and use. Its genuine SUV confidence starts in the stability of the chassis, reinforced by the body’s robust build, high torsional stiffness and high levels of protection for its occupants. Yet, its innovative design reduces the weight and ensures good fuel efficiency.

Contemporary new EcoSport shape

The all-new EcoSport’s contemporary shape conveys confidence while combining refinement and an adventurous spirit in an intelligent and modern package. It sports key SUV cues such as the confident stance, command driving position and signature spare wheel mounted on a swing-gate at the rear of the vehicle.

The EcoSport’s hardy character and strong stance give it the appearance of a larger vehicle, while retaining the agility and practicality of a compact car. It features high ground clearance and integrated lower body cladding for robustness.

The back of the vehicle is marked by a large rear window which wraps around to the sides and oblique shaped taillights. This characteristic defines the striking personality of the EcoSport family: a sporty and casual car, for consumers who want to stand out and who want more from life, but in an intelligent and sustainable way.

Strengths Under EcoSport’s New Shape

Designed to offer balanced performance on paved roads as well as off-road terrain, the all-new Ford EcoSport is ideal for the urban consumer who wants the versatility to escape the city.

Developed to world-class product standards via the Ford global product development system, the next-generation model delivers on key traits customers all around the world demand:

Smart – New technology and features from Ford will be central to the all-new Ford EcoSport ownership experience. It will offer innovative equipment normally not found in this class of vehicle.

Green – Fuel efficiency was a key factor in the development process, as Ford targets the EcoSport to deliver leading fuel economy in its segment.

Safe – The all-new Ford EcoSport has been engineered to meet the most demanding safety standards in the various markets where it will be sold. Its weight-optimized, highly resistant body, developed with advanced software and design tools, combines zones aimed to absorb the forces of impact with an extremely rigid cell to protect its occupants.

Quality – The all-new Ford EcoSport will deliver impressive levels of quality and craftsmanship, reflecting its new world-class design and engineering story, and has endured rigorous developmental testing around the globe. Low maintenance costs and great durability were also key objectives in the development process.

 

Preview:

 

The biggest draw at the Ford Pavilion this year will be the company’s all-new compact SUV for India. The new SUV, touted as the Ecosport will mark the entry of the American car giant into the compact crossover segment. To be powered by the 1.5-liter TDCi diesel and an all-new turbocharged Ecoboost petrol engine, the new SUV will present itself as a good choice to those hunting for such a vehicle in the below Rs 10 lakh category.

Apart from the new SUV, the Fiest 1.5 liter Ti-VCt Power Shift dual clutch automatic will also get a price tag. Ford will most likely announce the price of the car that Motoroids road tested a couple of months back. Other products from the company’s lineup such as the Endeavour and Figo will also be displayed.

Apart from its products, Ford is suspects to have plans to make its exhibit a tech fest. Led’s 3D games, simulators and a whole gamut of activities for the visitors. If you are visiting the Expo, you just cannot give this particular exhibit a miss!

 

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