FirstRide.in, in association with Radio Mirchi, National Road Safety Organization, Bangalore City Traffic Police and 40+ biker clubs, organized a ‘Helmet Safety Ride’ in Bangalore on Sunday, September 28th . The event was held at Cubbon Park from 10 am to 2 pm with a motive to assist the city’s Traffic Police in its constant endeavour to make roads safer. The initiative was driven by the core message: ‘Safety isn’t a slogan, it’s a way of life’,
More than 600+ bikers supported the cause by riding for about 20 km across the city and making people conscious of the importance of helmet usage and road safety. Winfred, one of the participants sponsored by FirstRide, added an interesting element to the event by solving a minimum of 30 Rubik’s cubes of 3X3X3 while relentlessly riding his bicycle without a break. Through this unprecedented achievement, Winfred made a victorious entry into the India Book of Records. He will also soon be attempting for Guinness world record at the Test Drive Festival 2014, Bangalore to be organized by FirstRide.in October.
Vijay Kumar Reddy, CEO, FirstRide.in said, “FirstRide.in undertook this event with a vision to enhance the riding and driving experience on Indian roads and we are overwhelmed with the great response we received. We plan to take the event to the next level by spreading the message in other cities of India as well. As an automotive company, our concern doesn’t end with the ownership of a vehicle. We are also focused on making the driving/riding experience in India safer and better through activities like the ‘Helmet Safety Ride’. We consider educating people on every aspect of road safety our social responsibility and we will constantly make efforts to do our bit in this social sphere.”
Sri. M.N.B.R. Prasad DCP(East – Traffic) was the chief guest at the event accompanied by other dignitaries like R Chakravarthy- Veteran biker of India and the senior member of RD350 club , NRSO President S.Satya Pal , Chief Traffic Warden – Bangalore and M Srinivas (Moto port Seena) . Roshni Sharma, India’s first female rider who rode solo from Kanyakumari to Leh on motorbike also joined the event .