Fiat Group Automobiles India Private Limited (FGAIPL), the fully owned subsidiary of Fiat Chrysler Automobiles, is showcasing its New Linea and Abarth 500 of the 2014 line up of cars at FIAT Caffe, Koregaon Park, Pune from 14th – 16th March for customers and car enthusiasts in the city. The New Fiat Linea and Abarth 500 along with FIAT Avventura were earlier unveiled at the Auto Expo 2014.
FIAT India has already launched the New Linea earlier this month. The Abarth 500, Punto facelift and the Avventura are expected to be launched later this year. Fiat India plans to have 5 cars in their line-up by this year end.
Talking about the New Linea, Mr. Nagesh Basavanhalli, President and Managing Director, FIAT Chrysler Automobiles India Operations, said, “The New Linea launched earlier this month has strengthened our position in the mid-size sedan segment. We have a strong line-up of cars this year that expands the product portfolio and shows our commitment to growth in India. India is one of the important strategic markets for the FIAT Chrysler group and we have already shown our commitment by opening 100 plus dealership across the country in a span of just over one year.”
Mr. Basavanhalli further added, “Pune is one of the key markets for FIAT New Linea and Abarth 500 because of its young demographic with high disposable income. Abarth 500 is an iconic car known for its racing performance and the flagship car of the Abarth brand worldwide. We have received positive reviews at the Delhi Auto Expo for our product line up in 2014.”
The Abarth brand will make an entry in India with Abarth 500. The brand stands for the ultimate in high-performance Italian cars. The car is loaded with an array of features which will make driving a superior experience. Fiat is also planning to locally assemble an Abarth product next year.
Stay tuned to Motoroids for more updates on the Fiat Abarth 500 India launch.