Exclusive: official Honda CBR250R launch info!

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It’s official now! We have managed to get our hands on some exclusive info dissipated by Honda to its dealer network. The new CBR250R is coming this April, and the bookings are starting, guess when? On the 1st of January 2011, as a new year gift from Honda. The company will be announcing the ‘bookings open’ date officially on 29th of December on its website.
The official prices for the bike have also been finalized. The CBR250R –STD (non-ABS) version will cost Rs. 1,50,000 ex-showroom, while the ABS version will cost Rs 1,80,000. The booking amount is a staggeringly low Rs 5,000 only! These are the prices that the company has advised its dealers to share with its customers, although they are still calling them ‘tentative’. The bike will be available in three two-tone colour combos – Candy Ruby Red & Accurate Silver Metallic, Sword Silver Metallic & Accurate Silver Metallic and Asteroid Black Metallic & Accurate Silver Metallic.

Honda is also advising its dealers to create exclusive Honda CBR250R counters in the showrooms and have trained sales people stationed there to answer customer queries. The deliveries to the customers will start from April 2011 on first come first served basis.
HMSI is taking special efforts to make sure that the buying experience of the CBR250R customers is really special. Apart from printing ‘premium quality’ leaflets, and a special technical specifications ‘standee’ for the bike at the showrooms, there will be an ‘exclusive’ phone line to answer the CBR250R customers. It’s all good news, as the customers dishing out close to 2 lakh rupees for a bike deserve special treatment.  The dealerships are also advised to employ the most experienced sales staff for the CBR250R, and make sure that they are technically ready to answer the questions of the customers. Specific instructions are given to not book more bikes than allocated per showroom.
All the existing customers of Honda two-wheelers should gear up for an info mail, which would hit their mailboxes on the 29th of January to announce bookings for the CBR250R ‘open’. The mail will be accompanied by a no. where the interested customers can call for further enquiry.
Year 2010 was historical in terms of the number of automobile launches we witnessed. And with the New Year starting with a launch as exciting as that of the CBR250R, the year ahead looks absolutely lip-smacking!

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