Etios Liva Launch Price :
G SE: 5.05lakhs
Update 5: Etios Liva launched at the price of Rs 3.99 – 4.25 initial inaugural price.
Update 4: Sandeep Singh, Marketing head on the dias, talking about the marketing strategy
A full fledged music video on the Liva, with music by A.R Rehman being showed. ‘Barri Hamaari Hai’ or ‘Its our turn now’ is the theme of the video.
Liva meant for the young, who want to achieve
Tagline for the Liva – Live tomorrow, Today!
Showing the TV commercial for the Liva now, focused entirely on youngsters
TV and print ads to start from tomorrow.
Car market growing at 15 % in 2011-12 fiscal
Etios sedan has captured 21% of the C segment, first time such growth shown by a model
Centrally mounted instrument cluster shows as an active safety measure, as it helps the driver concentrate on the road
Rust protection, anti-chip paint and protection under the belly
Etios Liva available in 7 colours
Roomy Cabin, largest head clearance, largest knee and leg room in its class.
Ample underseat space to extend your legs
Large glove box with 13.0 liter capacity, can hold upto nine 500 ml water bottles and is a/c cooled.
7 one liter water bottle holders in the cabin
Plenty of other cubbyholes for knick
251 liters of boot space, with a wide opening for the boot,low loading height and wide luggage width.
Rear seat can be folded
Toyota Representatives at the press con
TMC, Yoshinor Noritake – head engineer for the Etios Liva
TKM, Vikram kirloskar, Vice Chairman
TKM, Hirshi Nakagawaa, MD
TKM, Sandeep Singh, Deputy MD Marketing
As we told you yesterday, Toyota is officially launching the Etios Liva Hatchback today. And just as we promised, we are bringing you live images from the launch ceremony. Accompanying the live webcast in the player above, will be updates on other details about the car, as revealed during the ceremony, along with quotes from the top honchos of the companies.
The launch press con should start in a little while from now. Stay tuned for all the updates! In the meantime, you an also check out our article on the full details of the Etios Liva, or read the specs and features of the car in our Liva Leaked Brochure story.