Datsun- the budget-end brand of cars from Japanese car maker giant Nissan, will make its world premiere in a few hours from now. Datsun cars will be primarily targeted at emerging car markets like that of India, Russia, Indonesia and South Africa.
It is by now a widely known fact that the first car from Datsun will be a hatchbacks and has been codenamed as the K2. The K2, which will make its public debut today, has been developed at Renault-Nissan’s Chennai technical facility.
The Datsun K2 will rival the Chevrolet Beat, Hyundai i10 1.1 and the Maruti Suzuki A-Star in Indian car market. It is being said that the K2 will also spawn a 7 seat MPV in near future. There are good chances that the K2 based MPV would debut at the 2014 Delhi Auto Expo early next year and would first be launched in Indonesian car market.
The Datsun K2 will be positioned below the Nissan Micra Active and will be based on old Nissan car platforms. However, in no way can the Datsun K2 be thought of as a cut-price and stripped out versions of the Nissan vehicles. Instead, these cars will feature all the traditional strengths of Nissan vehicles while excluding some features and technologies that might elevate the costs.
Although Datsun models will be individually developed for different markets, the concept will follow a common inspiration. All future Datsun models will offer up-and-coming customers in high-growth markets an engaging driving experience, peace of mind ownership and accessibility at the right and transparent price with a competitive Total Cost of Ownership. These product values will be supported by Nissan Motor Company’s experience as a global car manufacturer and technical expertise for local optimized solutions. The 21st century Datsun promises to deliver a rewarding brand experience with no compromise in terms of accessibility, reliability and durability – the values deep routed in the Datsun heritage.
“Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced”, said Vincent Cobee, Head of Datsun.
The K2 will also be joined by a smaller hatchback, codename I2 sometime next year. The I2 would battle it out against the very popular Maruti Suzuki Alto 800 and Hyundai Eon.