BMW India is hosting its BMW Experience Tour in Jaipur on 1-2 April 2017. In its fourth edition, the tour demonstrates the prowess of the entire BMW product portfolio in 14 cities across the nation. Post Jaipur, the tour will be held in Lucknow, Delhi, Ranchi, Kolkata, Ahmedabad, Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Kochi and Raipur.
The BMW Experience Tour 2017 is an exclusive platform to experience the BMW brand, test drive vehicles and interact with product experts. Customers will have an opportunity to experience the the range of BMW sedans, Sports Activity Vehicles (SAVs) and M cars.
Mr. Vikram Pawah, President, BMW Group India said, “With the BMW Experience Tour 2017, we are creating a new kind of premium mobility experience that is geared entirely towards their individual needs with driving experiences that will continue to thrill and excite them. This unique modern luxury experience enables customers as well as prospects to appreciate the versatile capabilities, technology and safety systems of the fascinating range of BMW vehicles. The BMW Experience Tour has been instrumental in helping drivers improve their skills, become safer drivers and experience the ultimate driving machine in a dynamic way.”
Mr. Puneet Sanghi, Managing Director, Sanghi Classic said, “Rajasthan has a lineage of luxury and customers here demand the finest brand experience. We are delighted to host BMW Experience Tour 2017 in Jaipur for our customers and automobile enthusiasts. It’s a unique format to showcase the modern luxury, dynamism and prowess of the fascinating BMW product portfolio in a highly engaging setup.”
The BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the all-new BMW 7 Series, the all-new BMW X1, the BMW X3 and the BMW X5 will be available for test drive to participants. Further, BMW certified driver trainers will offer advice on various driving techniques like slalom, fast laps, corner braking and emergency braking. The BMW i8, the all-new BMW 7 series and the BMW M car will be on special display.
The BMW M4 Coupe and the BMW M6 Gran Coupe will also be on display at BMW Experience Tour 2017. The 2017 edition of BMW Experience Tour will house an exclusive BMW 7 Series Individual Lounge, BMW i8 and BMW M cars display, Lifestyle Section with BMW merchandise, food and beverage section and kid’s engagement zone.
While the BMW Accessories and Lifestyle Zone will feature merchandise at special offers, the exclusive BMW 7 Series Individual Lounge offers customers an opportunity to customize and enhance their vehicle in line with their personal requirements. The BMW 7 Series Individual Lounge will showcase individual paint finishes, leather upholstery and trims.
Throughout the Experience Tour, a special structure inspired from the BMW kidney grille will be created in each city. The weather proof, air-conditioned structure, will accommodate the reception, briefing and display areas. A special recreation zone will ensure an entertaining time for the entire family. An exclusive Kids Zone featuring everything from a special driving zone with BMW Baby Racers, electronically simulated track, state-of-the-art driving games like Forza and foosball has been created.
BMW Financial Services Zone offers information on the latest finance schemes and offers catering to diverse financing needs of customers. The program offers guidance and gives the customers freedom to choose from an array of customised financial offers.