Tata Xenon Tuff Truck Concept for Australia revealed

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Seen here are images and details of the new Tata Xenon Tuff Truck Concept that has  been unveiled at the ongoing National 4×4 and Outdoor Show at Melbourne. The unveiling takes place just days prior to Tata’s official entry in Australian car market.

The Tata Xeon Tuff Truck Concept has been conceptualized and built in association with Tata’s Australian distributor, Fusion Automotive. The design team was headed by Julian Quincey, chief designer, Walkinshaw Automotive.

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Draped in matt finished Arden Grey, the stunning pickup features flared arches flaunting the bigger 20 inch alloy wheels and fat off–road tyres underneath, roof mounted light bar comprising of four Narva LED Xenon off-road lights, an intake snorkel, an alloy skid plate with winch and tow hooks. On the aesthetic part, the Xenon Tuff Truck Concept gets a revised grille with a larger Tata emblem, redesigned front and rear bumpers, and a sports bar out back.

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The Tuff Truck Concept continues to be powered by the same 2.2 liter DICOR diesel engine that powers the regular variants. This motor endows the Tuff Truck Concept with 148 bhp of max power. The engine comes mated to a 5-speed manual gearbox which can send power to all four wheels via 4×4 system.

Though the concept isn’t going to be on sale anytime soon, but is under consideration for production in the future. Speaking at the unveiling, Managing Director of Fusion Automotive, Darren Bowler comments “We want to gauge public reaction first. The acceptance I am looking for is brand appeal. If you look at the Xenon and the toughness and appeal that it offers in its segment, doing the Tuff Truck Concept immediately boosts that brand appeal from day one. But at the moment it is purely a concept. I’d love to put it in production someday. But the reality is there needs to be the market demand for it first.” Don’t be too surprised if Tata Motors launches a production spec Xenon Tuff Truck as a limited edition model.

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Stay tuned.

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