Today, Audi India announced their Weekender programme that will kick start on the 4th of May in Pune. This programme will be the 4th season and will be held in 5 cities across India. Audi will bring together its entire range of vehicles to create an exhilarating experience for its customers. Audi customers and fans will get the chance to experience the qualities of the entire Audi model range which include the A-series sedans, Q-series SUVs and RS performance models on an exclusively curated track.
The Audi Weekender programme promises to be an enthralling experience for all its customers, fans and their families. All the customers can get the opportunity to experience this exciting lineup under the expert guidance of internationally trained instructors on a closed circuit. At the same time customers can get to experience and improve their off-road skills on the Q-series quattro Range which include the Audi Q3, Audi Q5, Audi Q7 on a specially created off-road track. Internationally trained Audi experts will also demonstrate the refined driving and handling of the Audi ‘A’ range which include some of the best-selling cars like the Audi A3, A4, A5 and A6 on a scenic drive.
The customers who drive the sporty and quick Audi R8, will love the acceleration and braking exercises at the track, while the other customers who drive the Audi RS7, Audi RS6 Avant, Audi RS5, and Audi S5 will be taught to handle the car while cornering and many other racing tricks and maneuvers with expert racing instructors. The participating customers and enthusiasts will be divided into different groups to experience each range in an advanced driving environment. The professional and motivated team of instructors will help customers experience the power and excitement of the German automaker.
“Audi Weekender is the perfect platform for customers to experience the progressiveness of the brand Audi. This one-of-a-kind program offers a unique opportunity to test the quattro capabilities of the Audi Q range in a specially curated off-road track. The customers also learn the tricks of handling the Audi A range of sedans and Audi R/RS range of sports cars in extreme conditions and witness the brand with the four rings in action while learning the safe driving techniques. This season, the weekends get a whole new appeal when it is the Audi Weekender. From slalom exercises with the A range, off-road rumblers and steep hill climbs with the Q range to pushing our performance car range to their farthest limits, we believe that this is the perfect recipe for an exhilarating weekend for Audi customers and fans, Customer engagement is the key to being accessible as brand to our fans; we began the year with the Audi quattro Cup 2019 edition, which is celebrating its India finals this weekend in Bengaluru. With the start of the Audi Weekender, we begin with the next phase of our experiential marketing calendar for the year. The Audi family is a close knit one and we want the customers to feel cherished at every single touch point in their journey with our brand,” said Mr. Rahil Ansari, Head, Audi India.