Hero MotoCorp Ltd. (HMCL), the world’s largest two-wheeler manufacturer, today launched brand ‘Hero’ and its range of two-wheelers in Peru, marking the iconic brand’s foray into the Latin American market.
Hero MotoCorp also announced a partnership with “MOTOCORP S.A.C”– a part of the reputed EFE Group of Peru – to bring its two-wheelers to this market. Under the alliance, MOTOCORP S.A.C has been appointed as the sole distributor of Hero range of two-wheelers in Peru, which will be made available to customers through a network of 85 outlets spread across the country, with more new outlets to be added subsequently in a phased manner.
Speaking at a glittering ceremony, Mr. Pawan Munjal, Managing Director & Chief Executive Officer, Hero MotoCorp Ltd said, “Hero MotoCorp has recently clocked the landmark milestone of 50 million units in cumulative sales and our new international markets will play a crucial role in the future as we move forward with the objective of surpassing 100 million units in cumulative sales by 2020. Peru, therefore, plays a significant role in our plans to expand our global footprint. It gives me immense pleasure to announce MOTOCORP S.A.C as our partner for this market. I am sure that their rich experience in this market and knowledge of the local customer will go a long way towards further strengthening our business here.”
“Our vision is to provide convenient, fuel-efficient mobility to every customer in this market, and with our wide range of products, we are committed to serving two-wheeler customers across Peru. We are confident our products will appeal to customers across a wide price spectrum and create a new benchmark for mass mobility in the continent,” Mr. Munjal added.
Mr. Munjal launched brand ‘Hero’ in the presence of Mr. Jamie Prieto, President of MOTOCORP S.A.C. On this occasion, the stunning former Miss World and TV host Ms. Maria Julia Mantilla introduced the 100cc scooter Pleasure, while the world champion surfer Mr. Javier Swayne unveiled the 223cc motorcycle –Karizma ZMR.
The range of Hero two-wheelers which are now available in Peru include successful brands across segments – the scooter Pleasure (100cc), Passion Pro (100cc), Glamour (125cc), Hunk (150cc), Thriller (150cc), Karizma ZMR (223cc) and Karizma R (223cc).
Highlighting the brand building initiatives that Hero MotoCorp will undertake in the local market, Mr. Munjal also presented a preview of the Spanish version of its iconic anthem “Hum Main Hai Hero” (There’s a Hero in each one of us). The anthem which is a remarkable portrayal of the company’s brand essence is composed and originally sung by Academy award-winning Indian music composer A. R. Rahman.