Kia India, announced a new partnership with Kendriya Police Kalyan Bhandar (KPKB) to offer special prices on its popular mass-market vehicles to families of active and retired police personnel.
This collaboration brings Kia’s flagship models – the Seltos, Sonet, and Carens – to Paramilitary Forces, State & Centre Police Personnel, and Home Ministry employees at exclusive rates. Renowned for their modern design, performance, and technological features like connected car tech and comfort amenities, Kia vehicles are set to be available across a wide network of 119 master canteens and over 1,900 subsidiary canteens under the KPKB network, reaching over 3.5 million beneficiaries.
To ensure smooth fulfillment and cater to the anticipated demand, 362 Kia dealerships have been registered to support the initiative. This will guarantee the availability of 88 different variants across Kia’s product line.
“We are honored to serve the paramilitary and police personnel and their families through this strategic partnership,” said Mr. Myung-sik Sohn, Chief Sales Officer at Kia India. “I am confident that our industry-leading vehicles will provide them with a best-in-class mobility experience, equipped with advanced safety features.”
About the Partnership
Established in 2006, Kendriya Police Kalyan Bhandar (KPKB) is a welfare initiative by the Ministry of Home Affairs that supports India’s Central Armed Police Forces (BSF, CRPF, CISF, ITBP, SSB, Assam Rifles) and Central Police Organizations (IB, BPRD, NCRB). This partnership with Kia India aims to provide these personnel and their families with access to high-quality vehicles at special prices. Kia’s popular models like the Seltos, Sonet, and Carens will be available at exclusive rates through KPKB’s extensive network, enhancing mobility for those who dedicate themselves to serving the nation.