Features

Feature stories on cars and bikes, including explainer articles, interviews, technology pieces and other articles differentiated by high quality, creative style of writing.

“We Focus on What Matters to the Customer”: Partho Banerjee on the Baleno, Brezza and Maruti Suzuki’s Product Philosophy

In a candid interaction, Partho Banerjee, Senior Executive Officer, Sales and Marketing at Maruti Suzuki, spoke with Amit Chhangani, Editor, Motoroids about why the Boosterjet hasn’t made it to the Baleno, how the company thinks about bookings and demand, its […]

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“We’re Not Chasing Age, We’re Chasing Mindset”: Partho Banerjee Elaborates on Maruti Suzuki’s Product Playbook

Partho Banerjee, Senior Executive Officer, Sales and Marketing, Maruti Suzuki India, speaks to Amit Chhangani about CNG’s changing image, the Brezza Turbo’s transmission choice, evolving customer mindsets, the new Kharkhoda plant, safety, ethanol and flex fuel, premiumization, industry growth, and

“We’re Not Chasing Age, We’re Chasing Mindset”: Partho Banerjee Elaborates on Maruti Suzuki’s Product Playbook Read More »

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