Yamaha Motor company limited celebrated 67 years of legacy. Yamaha was established on 1st July 1995 in Japan, and since then it has continued delivering the joy of riding. With its first product the YA -1 to the long lineup of sporty and stylish products, Yamaha has grown popular all over the globe.
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Yamaha celebrates its foundation day as “Yamaha Day”. The day is celebrated so that the affection towards the brand and understanding gets stronger in employees leading to the “Unique style of Yamaha” through products and services. Yamaha Motor India (YMI) celebrated the joy of reaching 67 years at the Office in Chennai, and its factory locations in Kanchipuram and Surajpur, by focusing on this year’s theme of ‘Ties in a New Age’.
One of the principles making Yamaha a company that is committed to society and works for its betterment is Ties’, which involves understanding the customer, coexistence, interaction with local communities and society, and living in harmony with the natural environment. With this, Yamaha aims to connect people, societies, and the world by offering products to succeed the expectations.
Yamaha Motor India planned many activities to celebrate the milestone and to educate employees about the brand’s journey, future plans, and consistent efforts to develop innovative technologies to meet personal mobility requirements. Yamaha also welcomed the families of its employees. And the celebration continued with the employees sharing their memorable stories about the brand. The dealership across India invited the customers in their regions and celebrated by cake cutting ceremony, they enlightened customers about the journey of Yamaha and its rich history.
With its Blue Streaks Riding Community, Yamaha has organized a ride in 10 cities, which includes Chennai, Coimbatore, Madurai, Kochi, Hyderabad, Bangalore, Pune, Delhi, Kolkata and Guwahati. The ride will strengthen its social ties in these regions. It has also partnered with Child Rights and You (CRY), a Non-Government Organization, to perform an engagement activity in Delhi. Customers of the Blue Streaks Community rode down to NGOs in the respective cities on their Yamaha machines, to connect with 400 children from underserved communities and they also wrote personalized messages, motivating the children to aim for a bright future.
Eishin Chihana, Chairman, Yamaha Motor India (YMI) Group of companies, commented, “The global theme for 67th Yamaha Day is “Ties in a New Age”. ‘Ties’ is one of the key principles we have always cherished as it has guided us to stay connected and build a solid bond with all our stakeholders – Employees, Dealers, Suppliers, Customers and Society. The past two years of the pandemic created a big void in human connection as the human touch was missing due to physical isolation and social distancing.”
“Human touch is the foundation of human connections, and we are celebrating this occasion by building Stronger Ties through Human Touch, Since 2018, ‘The Call of the Blue’ brand campaign has played a major role in forging stronger ties with our stakeholders. This year’s Yamaha Day theme further reiterates our commitment towards making a deeper connection with the community and building a more sustainable and prosperous future for the brand.”