Wizcraft took the recently launched Tata Tiago to every household in Mumbai, Delhi NCR and Bangalore with the Tiago Virtual Drive Gear. The basic virtual reality (VR) set arrived in homes as part of the four-page ad supplement of a newspaper.
This innovation provided consumers a chance to step into the virtual world for a quick test drive of the Tiago, the new zippy car from Tata Motors. Created using 100 tonnes of paper, a delicate weight to size ratio, 5 million + lenses and 250 revisions later, the workforce delivered the Tiago Virtual Drive Gears.
This idea is said to have caught the attention of the masses in a simple yet very effective manner, and has revolutionized print advertising and created a benchmark for future campaigns. It is predicted to be the game changer and trend-setter in terms of marketing campaigns.
Commenting on the occasion, Sandeep Mehta, Vice President, Wizcraft International Entertainment, said, “Crafting memorable experiences is at the core of what we at Wizcraft do and it is our constant endeavor to push the envelope and stretch our creative and executional capabilities to the maximum. For this first-of-its-kind Tiago Innovation, we had one single goal in mind – to make it relevant to the young consumer base that the brand is targeting and also to build on the brand values. The Tiago VR Gear has successfully achieved all this and much more. The gear was completely indigenously designed and manufactured in India under strict quality guidelines and is perhaps the first VR Gear to be distributed at such a mass scale. We have truly brought reality into virtual reality for the masses and are extremely proud about it.”