Brixton Motorcycles, a renowned brand under the Austrian-owned KSR Group, is all set to make its debut Indian motorcycle market.
With an impressive lineup of models and ambitious expansion plans, Brixton aims to captivate Indian riders with its blend of British heritage and cutting-edge design.
About Brixton Motorcycles
Originating in Austria but with a British-inspired name, Brixton Motorcycles stands as a testament to cross-cultural innovation. Manufactured in China by Chongqing Gaokin Industries Co., Brixton motorcycles have gained popularity for their stylish designs and reliable performance. With a focus on 125cc and 250cc models, Brixton has carved a niche for itself in the European and Asian markets since its global debut in 2017.
Entry into the Indian Market
Recognizing the immense potential of the Indian market, Brixton Motorcycles has announced its much-anticipated entry into India. Teaming up with KAW Veloce Motors (KVMPL), Brixton aims to establish a formidable presence across South Maharashtra and North Karnataka regions. Leveraging KVMPL’s expertise in sales, service, and spares, Brixton is poised to deliver exceptional customer experiences to Indian riders.
Expansion Plans and Production
Brixton’s entry into India comes with ambitious expansion plans, including the launch of four models tailored for the Indian market. These models will be developed at Brixton’s design centre in Austria and manufactured at a state-of-the-art factory in Kolhapur, Maharashtra. With a focus on local production, Brixton aims to cater to Indian riders’ preferences while maintaining its global standards of quality and performance.
Research and Development
In a strategic move to cater to the unique demands of the Indian market, Brixton and KVMPL plan to establish a research and development centre in India. This centre will focus on developing models specifically tailored for Indian riders, ensuring that Brixton motorcycles resonate with local preferences and requirements.
Dealer Network Expansion
Committed to delivering unparalleled accessibility, Brixton aims to establish a robust dealer network across major Indian cities. The company plans to open 15 dealerships by the end of 2024, with further expansion to 50 dealerships by the end of 2025.
Model Lineup and Future Prospects
Internationally, Brixton offers a diverse range of retro-themed motorcycles, ranging from 125cc to 1,200cc in capacity. While specific models for the Indian market are yet to be confirmed, enthusiasts can expect a blend of style, performance, and innovation. With iconic models like the Cromwell 1200 and a range of engines designed to deliver exhilarating performance.
What We Think
As Brixton Motorcycles gears up for its India entry, the stage is set for a new chapter in the country’s motorcycle landscape. With a compelling lineup of models, ambitious expansion plans, and a commitment to innovation, Brixton promises to redefine the riding experience for Indian enthusiasts.